BOOK
People Strategy & Workforce Optimization
A Companion Guide to Strategic HR Planning
For Purposeful Leaders, Managers & HR Practitioners
Get the Authoritative Guide to People Strategy and HR Planning in Challenging Times.

Economic conditions have resulted in financial challenges for many organizations. CEOs, COOs, CFOs, Chief HR Officers (Chief People Officers) and Boards are frantically executing strategies to survive, contain costs and accelerate a return to profitable growth. Recognising that labor is their biggest cost and people are their greatest asset, many are navigating multiple, competing priorities and asked to ‘do more with less’.
There is a better way.
This book describes a clear 8 Step methodology with proven tools, techniques and technologies to enable a competitive People Strategy. Readers will learn how to plan and execute HR Strategies cheaper, faster, better and easier.
Thought leaders Dr Avi Ratna and Steve Rowe have decades of experience leading, consulting, facilitating and mentoring senior leaders and management teams. The authors share invaluable insights gained from working with over 200 organizations globally. These learnings span diverse industries including IT, audit & consulting, healthcare, retail and financial services; from SMEs to global, multinational corporations such as Pfizer.
Before making any major decisions on layoffs, recruitment and retention, this book is a must-read for leaders & HR practitioners who aspire to achieve win-win breakthroughs for employees and organizations.
HERE'S WHAT READERS ARE SAYING


Who should read this book and why
This book is aimed at leaders, managers and Board members who are planning for growth and profitability yet also understand that people matter and are fundamental to an organization’s success. It is particularly relevant to executive leaders such as CEO’s, GM’s, Chief HR Officers, Chief Strategy Officers, Chief Operating Officers and Chief Financial Officers; it should also prove valuable for all HR practitioners and those contemplating a career in HR.
The prevalent trends indicate that it is vital that C-suite leaders enhance their understanding of how to build and implement effective people and culture strategies. Similarly HR leaders need to elevate their strategic HR capability using a more developed level of data-driven insights, communication and decision-making influence with their C-suite colleagues.
Boards are also increasingly involved in conversations involving strategic people decisions; this book is therefore also critical to developing the capability of Board Chairs and Board members. Additionally, for executives in sales and marketing roles such as Chief Marketing Officers, Chief Customer Experience Officers and Sales leaders who aim to improve team performance, productivity and talent retention to grow revenue, this is also a pivotal book.
about the authors

Dr Avi Ratna
Dr. Avi is a global thought leader and the Founder and CEO of Energesse, a leading firm which provides products and services that improve strategic HR planning, workforce optimisation and employee experience management. As a futurist and award-winning innovator, Dr Avi advises executives from SME’s to large organizations on addressing industry trends and challenges such as workforce shortages and employee engagement using data-driven decisions. His latest work includes solutions for addressing labour shortages through ROI-driven workforce management strategies and predictive algorithms.

Steve Rowe
Steve is a highly regarded executive with significant experience gained at executive and Board level, both in the UK and Australia, with a range of blue-chip companies including UBS, Pfizer and IAG where he has led teams of up to 400 across multiple geographies. As a practicing consultant Steve has also provided HR strategy advice to a range of organizations at both the enterprise and SME level and is recognised as an inspiring people and thought leader in the arena of people, culture, change and business transformation.
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